https://adespresso.com/blog/16-genius-ideas-for-your-facebook-ad-ab-testing/
Here’s a quick overview of all the suggestions covered in this article:
- A/B test your Facebook Saved Audiences
- Test Saved vs. Lookalike vs. Custom Audiences
- A/B test your ad type
- Split test your ad image colors
- Split test a stock photo vs. an illustration
- A/B test in-image text vs. no text
- Split test images vs. videos
- Test colorful vs. light ad images
- Test the reversed ad image vs. original
- A/B test your Facebook ad headline
- Split test ad copy with emojis vs. no emojis
- A/B test short copy vs. long copy
- Split test your landing pages
- Experiment with your ad’s CTA button
- Split test different campaign objectives
- Test your Facebook ad placement